I’m really excited to have a quarter-page ad running in the next three issue of UK-based Guitar Techniques magazine, starting with issue 237 (December 2014) which should appear on newsstands any day now.
The ad concept and design are by Toronto-based Aestheticize Media. The aim was to focus on the most unique feature of AudioStretch, namely the ability to ‘scrub’ the audio without changing the pitch, and do that in a way that excites and arouses curiosity. Aestheticize nailed it!
It’s a huge improvement over the crowded little 1/8 page ad I ran in the Classifieds section of Guitar Techniques last year. Since it was designed by an engineer (me!), it’s not surprising that it looks like something pulled from an engineering specification: basically a screenshot and list of features. Informative, but hardly exciting! What was I thinking?