iOS App Economics


Just read a great post by Ben Thompson on iOS economics, “Why Doesn’t Apple Enable Sustainable Businesses on the App Store“.

A key observation: “Apple makes money on hardware. It’s in their interest that said hardware be sold for as much of a premium as the market will bear. However, it’s equally in their interest that the complements to that hardware [e.g. apps!] are sold as cheaply as possible, and are preferably free.”

As an iOS app developer myself, I’m certainly finding the economics of it challenging. The restrictive sales models certainly doesn’t help matters. It’s a pity that Apple doesn’t allow developers to create time-limited trials, or allow a software ‘rental’ model.

 

Advertisements

About Gerry Beauregard

I'm a Singapore-based Canadian software engineer, inventor, musician, and occasional triathlete. My current work and projects mainly involve audio technology for the web and iOS. I'm the author of AudioStretch, an audio time-stretching/pitch-shifting app for musicians. Past jobs have included writing speech recognition software for Apple, creating automatic video editing software for muvee, and designing ASICs for Nortel. I hold a Bachelor of Applied Science (Electrical Engineering) from Queen's University and a Master of Arts in Electroacoustic Music from Dartmouth College.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s